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GENESIS

NEVER BE AFRAID OF FALLING

DUAL ANTI-FALL ACTION HAIRCARE

MORE STRENGTH. LESS BREAKAGE.

N°1* PROFESSIONAL ANTI HAIR-FALL CARE WORLDWIDE

*Kline 2023 Sales Value data from 11 markets (United States, Japan, Italy, France, Germany, United Kingdom, Spain, Mainland China, India, Canada and Brazil), representing 71.1% of global professional scalp care sales in salons, selective retail and online. 

**instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

BENEFITS

84% LESS HAIR FALL DUE TO BREAKAGE*


✔ Helps preserve scalp's natural protective barrier.

✔ Re-anchor fiber to the root.

✔ Hair fiber is stronger


*instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

RESULTS

FOR WHO IS IT FOR?


Genesis is for consumers experiencing hair fall due to breakage from brushing, and for weakened hair prone to falling.

BUSINESS OPPORTUNITY


By integrating Genesis into your services, you can offer specialized treatments, retail the at-home care products, and position your salon as a destination for cutting-edge hair fall solutions, ultimately boosting your revenue and reputation. This isn't just about selling products; it's about providing a comprehensive, professional solution that delivers visible results, setting your business apart in a competitive market.

GENESIS PROFESSIONAL IN-SALON RITUAL

This ritual offers a comprehensive approach to achieving brilliant shine within the salon, followed by at-home care.

1. BATHE


Cleanses hair & scalp. Use Genesis Bain (Hydra or Nutri Fortifiant) with massage. Rinse thoroughly to prepare for treatment.

2. TREAT


Intensive treatment. Apply Concentre Genesis + Booster (Nutrition/Reconstruction) ; DO NOT RINSE. Layer with Masque Reconstitutant. Leave 5 mins, then rinse. Strengthens & reconstructs hair fiber.

3. TREAT - SCALP


Targets scalp concerns. Apply Genesis Cure (Anti-Chute for hair fall or Apaisante for soothing) directly to scalp. Massage in to address issues from the root.

4. TEXTURISE - FINISH


Protects hair before styling. Apply Genesis Defense Thermique. This heat-protectant leave-in shields hair from heat damage, reduces breakage, and preps for styling.

5. AT HOME


Recommends Kérastase Genesis Anti Hair-Fall Fortifying Serum for home use. Maintains in-salon results and provides continuous hair fall protection. Essential "RETAIL MUST HAVE" for clients.

THE POWER OF SCIENCE

Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.

AMINEXIL

Retains moisture, capable of binding over one thousand times its weight in water.

GINGER ROOT EXTRACT

Naturally occurring fruit acid, it is used in cosmetics for their exfoliating properties.

CAFFEINE

Helps improve scalp micro-circulation thanks to its stimulating properties.

LUXURIOUS FRAGRANCE

This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.


TOP NOTES

LIME, BERGAMOT ZEST & CEDRAT


HEART NOTES

ROSE, BERGAMOT FLOWER & BASIL


BOTTOM NOTES

VETIVER, MUSK & TONKA BEAN


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